Which? Which? Song
| TV Spots: April 2004; February, March 2005 / Two 15-second and three 30-second CM spots |
| Music video: August 2005 / 2 min 59 sec |
| Director, Key Animator: Osamu Tanabe |
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| The "Doredore" Song |
| Credits & Film Information Figures; data; weekly BO # |
| Story Plot, project proposal & theme |
| Scripts & Lyrics What they say & sing |
| Synopsis Summary of the film |
| Availability Books, CDs, Videos, etc. |
| FAQ Answers to questions; tidbits |
| Impressions Reviews & articles |
| Related Webpages Gateway to external resources |
| Related Media Movie clips and the like |
| Osamu Tanabe All about the director |
In 2004, Studio Ghibli created a pair of CM spots for Yomiuri Shimbun Kigyou (読売新聞企業?), as part of the newspaper syndicate's 130-year anniversary. These spots featured scenes of Tokugawa-period people reading kawaraban (瓦版?), the "tile block print" newspapers of that time, with music by Yukie Nishimura (西村由紀江 Nishimura Yukie?).
In February and March 2005, three new Ghibli-produced Yomiuri "moving season" spots were aired. "Moving season" marks the beginning of both the fiscal and school years in Japan - it's a time when many people transfer to new job or school locations. These spots featured a visual theme of "bugs as people" along with a short and catchy jingle written and performed by singer songwriter Meiko Haigo (拝郷メイコ Haigou Meiko?).
That CM melody along with the phrase "doredore" became quite a hit with kids all across Japan. In August 2005, Haigou and producer Toshio Suzuki released a full-length version of the jingle, Doredore no Uta (どれどれの唄 Which? Which? Song?). It was released on a CD Maxi Single, as sheet music, and as a music video using the same "bugs" motif as the CM spots.
The music video and all of the spots are available on the Ghibli ga Ippai Special Short Short DVD.
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| Meiko Haigou and Toshio Suzuki "Doredore" Song press conference - 6 July 2005 Tokyo Museum of Contemporary Art (MoT) |