Which? Which? Song
|TV Spots: April 2004; February, March 2005 / Two 15-second and three 30-second CM spots|
|Music video: August 2005 / 2 min 59 sec|
|Director, Key Animator: Osamu Tanabe|
|The "Doredore" Song|
|Credits & Film Information
Figures; data; weekly BO #
Plot, project proposal & theme
|Scripts & Lyrics
What they say & sing
Summary of the film
Books, CDs, Videos, etc.
Answers to questions; tidbits
Reviews & articles
Gateway to external resources
Movie clips and the like
All about the director
In 2004, Studio Ghibli created a pair of CM spots for Yomiuri Shimbun Kigyou (読売新聞企業?), as part of the newspaper syndicate's 130-year anniversary. These spots featured scenes of Tokugawa-period people reading kawaraban (瓦版?), the "tile block print" newspapers of that time, with music by Yukie Nishimura (西村由紀江 Nishimura Yukie?).
In February and March 2005, three new Ghibli-produced Yomiuri "moving season" spots were aired. "Moving season" marks the beginning of both the fiscal and school years in Japan - it's a time when many people transfer to new job or school locations. These spots featured a visual theme of "bugs as people" along with a short and catchy jingle written and performed by singer songwriter Meiko Haigo (拝郷メイコ Haigou Meiko?).
That CM melody along with the phrase "doredore" became quite a hit with kids all across Japan. In August 2005, Haigou and producer Toshio Suzuki released a full-length version of the jingle, Doredore no Uta (どれどれの唄 Which? Which? Song?). It was released on a CD Maxi Single, as sheet music, and as a music video using the same "bugs" motif as the CM spots.
The music video and all of the spots are available on the Ghibli ga Ippai Special Short Short DVD.
|Meiko Haigou and Toshio Suzuki
"Doredore" Song press conference - 6 July 2005
Tokyo Museum of Contemporary Art (MoT)